Recognizable name, stable revenue… but the numbers are tight.
This UPS Store franchise in Atlanta is listed at $799K, generating about $958K in revenue and $217K in cash flow.
On the surface, this looks like a safe, recognizable business with consistent demand.
But once you run the numbers, the story changes.
Deal Snapshot
Let’s run it through a standard SBA-style scenario.
Financing Overview
After debt, you’re left with about $100K per year.
That works — but it’s tight.
What Looks Fine
There’s nothing obviously broken here.
- Stable revenue: Consistent demand for shipping and services.
- Decent margins: Slightly below average, but not alarming.
- Solid DSCR: 1.86 gives reasonable cushion.
- Recognizable brand: Built-in customer trust and traffic.
This is why deals like this sell.
Where It Breaks
The valuation is doing the damage.
- Overpriced: 3.77x vs ~1.79x industry average.
- Revenue multiple premium: 0.83x vs ~0.46x.
- Lower take-home: ~$100K after debt.
- No margin for error: Any dip in revenue hits you directly.
You’re paying a premium — and not getting premium returns.
The Real Risk
The brand creates a false sense of safety.
Yes, UPS is recognizable.
But you’re still operating in a sector with elevated risk.
- High default rate: ~7.9% vs ~3.5% overall.
- Operational pressure: Staffing, rent, and volume sensitivity.
- Franchise constraints: Limited flexibility to improve margins.
The brand doesn’t remove risk — it just hides it.
What This Really Is
This is a brand premium deal.
- Familiar name: Easier to sell and easier to justify.
- Higher multiple: Buyers pay more for perceived safety.
- Lower return: The premium eats your upside.
You’re not buying a better business — you’re paying more for comfort.
Who This Might Work For
This deal isn’t terrible — it’s just tight.
- First-time buyers: Someone who values brand recognition.
- Owner-operators: Willing to actively manage day-to-day.
- Conservative buyers: Prioritizing stability over return.
If you want strong returns, this likely falls short.
BizHub Verdict
This deal scores a 5.1 / 10.
The business works — but the price and risk combination make it uncomfortable.
You’re paying for the brand, not the upside.
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Want to see the original listing? View it here →