Good numbers. Limited upside.

This liquor store was sent in by a follower — and at first glance, it looks like an easy win.
It’s listed at $370K, generating $420K in revenue and $120K in cash flow.
Clean numbers, simple business model, and a stable industry.
But there’s a tradeoff most buyers overlook.
Deal Snapshot
After Financing
Here’s what you actually take home:
You’re making about $64K per year after debt.
Not bad… but not life-changing either.
What Looks Good
From a numbers standpoint, this deal is actually solid.
- High margins (28.6%) vs ~15% industry average
- 3.08x multiple, right around market
- DSCR at 2.16, strong financing cushion
- Very low industry default rate (~1.3%)
This is what a clean, financeable small deal looks like.
The Real Tradeoff
This is where most buyers get it wrong.
The business has only one employee.
Which means:
- You are working the store
- You are managing inventory
- You are handling customers daily
- You are the business
This is not passive income.
This is a job you paid $40K down to acquire.
What This Really Is
This deal is best viewed as:
- A stable, local income stream
- A low-risk entry into business ownership
- Not a scalable or hands-off investment
There may be upside through adding products, delivery, or expanding hours — but that requires more work, not less.
BizHub Verdict
This deal scores a 7.6 / 10.
Strong margins, fair pricing, and low risk — but very owner-dependent.
Good deal… if you’re buying a job.
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