Deal BreakdownJun 16, 2026
This Ecommerce Brand Is Growing Fast - But That Is Exactly What Makes It Dangerous
Internet businesses are some of the hardest businesses to evaluate correctly.
Websites and Ecommerce Businesses
Websites And Ecommerce Business Valuation & Industry Benchmarks
In 2025, Websites And Ecommerce businesses had a median reported sale price of $950,000 across 339 reported sales.
Median Asking Price
Median Sale Price
$950,000
Sales to Asking Price
Median SDE (Cash Flow)
Cash Flow Multiple
Median Revenue
Revenue Multiple
Cash Flow Margin
Days on Market
# Reported Sales
339
Historical Websites And Ecommerce valuation benchmarks
| Year | Reported sales | Median sale price | Median SDE | SDE multiple | Median revenue | Revenue multiple |
|---|---|---|---|---|---|---|
| 2025 | 339 | $950,000 | ||||
| 2024 | 505 | $707,500 | ||||
| 2023 | 257 | $950,000 | ||||
| 2022 | 197 | $579,090 | ||||
| 2021 | 364 | $850,000 | ||||
| 2020 | 301 | $587,000 | ||||
| 2019 | 308 | $585,000 | ||||
| 2018 | 353 | $475,000 |
All available years are shown. Median sale price and reported sales are public; Pro unlocks SDE, revenue, valuation multiples, SBA lending, and employment benchmarks.
How to use these benchmarks
These figures summarize reported business-for-sale transaction data and are intended as directional market benchmarks. Individual businesses can trade above or below these ranges based on size, margins, recurring revenue, owner involvement, location, customer concentration, and the quality of the financial records. The SBA lending and employment benchmarks available to Pro members come from separate public datasets.
Compare a real Websites And Ecommerce deal
Model the purchase price, SBA or custom financing, seller note, DSCR, and post-debt cash flow against these benchmarks.
Detailed industry analysis
ProSBA lending, employment, and interactive historical trends.
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Real Websites And Ecommerce deal breakdowns
See how actual asking prices, financing structures, margins, and operating risks compare with the industry benchmarks above.
