Deal BreakdownApr 1, 2026
This Massage Business Works - But Doesn’t Pay Enough
Solid margins, stable operations, but not enough left after financing.
Massage Businesses
Massage Business Valuation & Industry Benchmarks
In 2025, Massage businesses had a median reported sale price of $360,000 across 9 reported sales.
Median Asking Price
Median Sale Price
$360,000
Sales to Asking Price
Median SDE (Cash Flow)
Cash Flow Multiple
Median Revenue
Revenue Multiple
Cash Flow Margin
Days on Market
# Reported Sales
9
Historical Massage valuation benchmarks
| Year | Reported sales | Median sale price | Median SDE | SDE multiple | Median revenue | Revenue multiple |
|---|---|---|---|---|---|---|
| 2025 | 9 | $360,000 | ||||
| 2024 | 18 | $220,000 | ||||
| 2023 | 14 | $165,000 | ||||
| 2022 | 13 | $181,350 | ||||
| 2021 | 15 | $185,000 | ||||
| 2020 | 8 | $155,000 | ||||
| 2019 | 25 | $149,900 | ||||
| 2018 | 15 | $167,750 |
All available years are shown. Median sale price and reported sales are public; Pro unlocks SDE, revenue, valuation multiples, SBA lending, and employment benchmarks.
How to use these benchmarks
These figures summarize reported business-for-sale transaction data and are intended as directional market benchmarks. Individual businesses can trade above or below these ranges based on size, margins, recurring revenue, owner involvement, location, customer concentration, and the quality of the financial records. The SBA lending and employment benchmarks available to Pro members come from separate public datasets.
Compare a real Massage deal
Model the purchase price, SBA or custom financing, seller note, DSCR, and post-debt cash flow against these benchmarks.
Detailed industry analysis
ProSBA lending, employment, and interactive historical trends.
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Real Massage deal breakdowns
See how actual asking prices, financing structures, margins, and operating risks compare with the industry benchmarks above.